Media Manipulation
..."It is becoming more obvious that misinformation about vitamins, minerals and herbal products is being planted in the news media and published in medical journals in a calculated fashion. The reason is that more and more Americans are taking health care into their own hands and relying less and less on doctors and drugs to cure their ills. The big secret is that the biological action of virtually every prescription drug can be duplicated with nutritional supplements (and or electrically) at far less cost and with fewer side effects. The only way to counter the growing demand for natural remedies is to confuse the public with misinformation."...
Italics added - hence all the CODEX deliberations.
Chris Gupta
Knowledge of Health, Inc.
457 West Allen #117 San Dimas, California 91773
Phone: 909.861.3454 Fax: 909.861.3442 E-mail: Bsardi@aol.comFor Immediate Release Contact: Bill Sardi 909.861.3454
Who is Behind The Negative News
Reports On Vitamin C?The news media features a report published in Science magazine that high-dose vitamin C in a test-tube causes DNA damage that could lead to cancer. It's not news, since test-tube studies do not correlate with tests conducted in living systems and the dual role of vitamin C as both a pro-oxidant (rusting agent) and anti-oxidant (cell preservative) has been published in scientific journals for some time now. But it's a heralded news story that Reuters Health and the Associated Press embellish with sensational headlines. Instead of saying "Dual nature of vitamin C in cancer explored," the headlines read "Vitamin C Found to Promote Cancer- Causing Agents." It's yellow journalist at its worst, since a quick search on Medline reveals that high-dose vitamin C did not reveal any toxic by-products in human studies. The toxic effect is only observed in test tubes.
The lead university researcher, Ian Blair of the University of Pennsylvania Center for Cancer Pharmacology, is conveniently outside the country, so he can't easily respond to questions. Ian Blair, covers his story by saying "Absolutely, for God's sake, don't say vitamin C causes cancer." But the headlines read otherwise.
The University of Pennsylvania is the originator of Oncolink, a prestigious online resource of cancer information. But who sponsors Oncolink? Hidden behind the whole affair are Oncolink's sponsors --- the pharmaceutical companies. AstraZeneca, Amgen, Ortho Biotech, Pharmacia, Pfizer and Janssen Pharmaceuticals. Are the drug companies using a major university as their shill to spread misinformation about vitamins?
It is becoming more obvious that misinformation about vitamins, minerals and herbal products is being planted in the news media and published in medical journals in a calculated fashion. The reason is that more and more Americans are taking health care into their own hands and relying less and less on doctors and drugs to cure their ills. The big secret is that the biological action of virtually every prescription drug can be duplicated with nutritional supplements at far less cost and with fewer side effects. The only way to counter the growing demand for natural remedies is to confuse the public with misinformation.
And the misinformation campaign is working. The natural products industry reports their growth has leveled off. Vitamin C sales were off by 19.2 percent last year according to a report in Natural Foods Merchandiser. In the past months dubious negative reports have been published on garlic, St. John's wort, and products containing ephedra. A characteristic of all these reports is their emphatic conclusion that all previous research which confirmed the validity of these natural remedies is to be discarded because the latest scientific report reached a contrary conclusion.
Last year the news media made a front- page headline story out of a presentation on vitamin C at the American Heart Association meeting. The study wasn't even published and hadn't undergone peer review, but the news agencies were quick to release a factitious story that high-dose vitamin C could clog arteries in the neck (the carotids). Vitamin C does not clog arteries, but it does strengthen and thicken the walls of arteries via its ability to promote collagen formation.
How do these non-news stories get front-page coverage? It's simple. Public relations agencies have bragged at seminars how they can take a presentation at a medical meeting and get it aired on television and published in newspapers. These publicity agencies do the dirty work of planting misinformation in the news media. It's propaganda, not news.
The natural products industry is mounting its own public information campaign, to counter negative news stories, and has hired their own agency, Hill & Knowlton of Washington, D.C., to air its side of the story.
There are simply no standards of journalism being upheld here. Bad science gets front-page coverage regardless of whether it is true or not. Journalists aren't checking on the validity of medical reports, and they aren't interviewing opposing views. In the case of the recent vitamin C report, reporters did not interview the National Nutritional Foods Association, the Council for Responsible Nutrition, the Vitamin C Foundation, nor the American Healthcare Products Association.
But how long can the public be fooled? Why are the pharmaceutical companies so afraid of a simple vitamin? It's because high doses of vitamin C virtually eradicate the risk of developing cataracts, eliminate the need for blood pressure medication, reduce the need for anti-allergy drugs, reduce the risk of gall stones, and produce many other health benefits. The drug companies can't invent and patent a molecule as efficacious as vitamin C.
posted by Chris Gupta on Tuesday September 23 2003
updated on Saturday September 24 2005URL of this article:
http://www.newmediaexplorer.org/chris/2003/09/23/media_manipulation.htm
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